The experts behind CAX

Carlos Espinosa is a customer experience specialist with more than 25 years of experience in organizational transformation, marketing, quality, and CX. He combines practical experience with doctoral research in Economics on customer experience, emotions, loyalty, and recommendation. His work focuses on helping organizations turn customer insight into decisions that create value.

Eva Guerrero brings more than 16 years of experience in market research, customer experience, and customer service. She holds a Master’s degree in Business Administration and Development and a bachelor’s degree in Communication Sciences. Her work includes developing and implementing satisfaction and loyalty models, as well as leading teams. She has also delivered executive programs and talks on leadership, communication, customer experience, transformation, and innovation.