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Practice, not textbook examples
Classroom examples come from active programs: the data, the missteps, and the changes that made a difference.
Customer experience education for the people accountable for it every day
Clientship Academy of Experience develops and credentials the professionals and teams responsible for designing, measuring, and improving customer experience at organizations around the world.
Learning built around the decisions each role has to make—not a generic syllabus.
Why CAX
CX education grounded in real operating experience
Most customer experience programs are designed by people who study CX. Ours are led by practitioners who run it. Clientship designs, measures, and improves voice-of-customer programs for major organizations. We teach the methods we use in the field.
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Evidence you can examine
The method is grounded in peer-reviewed research—not opinion.
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A credential you can verify
Each certification includes a digital credential that can be independently verified and shared on LinkedIn or during the hiring process.
Programs
Three ways to begin
The CAX ModelExplore the CAX Model
One framework. Five levels. One path.
The customer experience skills needed on the front line are not the same as those required in the boardroom. The CAX Model aligns learning with the scope of each role’s decisions.
CAX BasicsCustomer Experience FundamentalsAvailable
CAX ManagerCustomer Experience ManagementAvailable
CAX LeaderCustomer Experience Design and MeasurementAvailable
CAX ExecutiveCustomer Experience LeadershipAvailable
CAX BoardCustomer Experience StrategyAvailable
The credential
What a CAX credential demonstrates
A CAX credential is not proof of attendance. It shows that the holder can apply the method to a real-world case at the appropriate level.
How credentialing works
CAX
The experts behind CAX
The practitioners and specialists behind CAX combine operating experience, sound judgment, and rigor to help organizations improve customer experience.
Carlos Espinosa
A customer experience specialist with more than 25 years of experience in organizational transformation, marketing, quality, and CX. He combines practice with doctoral research in Economics on customer experience, emotions, loyalty, and recommendation.
Eva Guerrero
Eva Guerrero brings more than 16 years of experience in market research, customer experience, and customer service. She holds a Master’s degree in Business Administration and Development and a bachelor’s degree in Communication Sciences. Her work includes developing and implementing satisfaction and loyalty models, as well as leading teams. She has also delivered executive programs and talks on leadership, communication, customer experience, transformation, and innovation.
Clientship
Clientship’s learning and credentialing unit
CAX is the education and credentialing unit of Clientship, a customer experience consulting and technology company that operates voice-of-customer programs for major organizations around the world.
Explore Clientship
For organizations
Build capability across the team—not just in one person
CAX in-company programs use your organization’s data, processes, and customer realities so learning leads to better decisions—not a certificate left in a drawer.
- Content tailored to your industry and performance measures
- In-person, online, or hybrid delivery worldwide
- An individual, verifiable credential for every participant
InsightsAcademic research CAX studies Analysis View all publications
Research that stands up to scrutiny
We publish our research because sound methods should be open to scrutiny.
Peer-reviewed articles, references, and summaries
Publications will be added only after validation by the author and publisher.
Original research with sector relevance
We publish only aggregated, anonymized research that has been reviewed against our confidentiality commitments.
What works—and what does not—in live programs
Every piece is designed to add useful judgment, not simply more content.
FAQ
Frequently asked questions
How do I identify the right program?
Guidance on the most suitable program and level is shared directly with Carlos Espinosa.
Do credentials expire?
Information about credential validity is shared directly when each case is considered.
Which languages are programs delivered in?
Language information is shared directly for each program.
Can I participate from anywhere in the world?
Yes. CAX works with professionals and organizations around the world.
How can an employer verify my credential?
Every credential has a public verification page and a unique identifier.
How is invoicing handled?
Invoicing details are shared directly when each case is considered.